About UF Web Administration
What is the Office of Web Administration?
Our Mission
University of Florida (UF) Web Administration champions the highest standards for Web presence, design, architecture, development and maintenance at UF to meet the needs of UF's broad audiences and diverse users.
We live this mission—applying it to the UF Home page (www.ufl.edu), 10 other critical path sites and extensions—and we use it as a base to provide expertise and outreach to UF administration and units.
The Value we Provide
- Provides excellent sites which are the critical path for the general public to find general information about UF 24/7 with a focus on users—UF home page and 10 others with aggregate 8 million page views per month on average.
- Improves access for users both familiar and unfamiliar with UF to the information they need.
- Facilitates a more consistent, positive and efficient user experience online at UF that generates new and stronger connections to UF.
- Extends the reach and effectiveness of UF identity, branding, marketing and communications efforts.
- Lowers overall costs for UF by providing expert advice, best practice recommendations, policy oversight, training and educational opportunities when appropriate.
How We Accomplish It
- Regularly review and refresh critical path sites for relevance and usability.
- Regularly interact with the Web community—internal and external to UF.
- Conferences, training sessions, tutorials, seminars, blogs, etc.
- Regularly collaborate with identity, branding, marketing, news, and communications colleagues.
What We Do
Primary Responsibility
Web Administration builds and maintains the UF home page (www.ufl.edu) and other sites that are the critical path to finding general information about UF by the general public.
These sites represent the university as a whole, generally acting as a conduit to other UF Web sites.
The critical path sites are often the first impression of UF for many people including high-leverage individuals such as potential donors, students, faculty or staff as well as legislators, peer reviewers, and others.
We extend the reach of critical path sites into new media and new platform opportunities where possible. For example, we manage the official UF accounts on the social media sites Facebook and Twitter.
Because the UF home page is an emergency communication channel, we coordinate with the official UF disaster and crisis teams on an on-going basis.Web Administration also provides expertise and outreach. For example, we participate in creating and overseeing Web related policy such as the Acceptable Use Policy and the Domain Name Policy. We actively represent Web issues at committee and governance meetings such as ITAC and UFCN.
UF Home Page and Critical Path Web Sites
- www.ufl.edu
- emergency.ufl.edu
- search.ufl.edu
- phonebook.ufl.edu
- news.ufl.edu
- InsideUF.ufl.edu
- calendar.ufl.edu
- virtualtour.ufl.edu
- president.ufl.edu
- trustees.ufl.edu
- questions.ufl.edu
- Committee participation: ITAC, UFCN, Emergency-Disaster-Crisis Planning, Strategic Communication, etc.
- Information architecture
- Policy development and management
- Project management
- Quality assurance overview
- Search engine optimization
- Usability and user experience
- Web metrics
- Web manager tools
- Web page design (CSS, HTML, Graphics, Standards, Accessibility)
- Webadmin.ufl.edu
- Events, seminars, etc.
Secondary Responsibility
In addition to the home page, other critical path sites, expertise and outreach, Web Administration provides Web site support services to a small number of central sites. For more information, please visit www.webadmin.ufl.edu.
Operations
Standard business hours for the webmaster account coverage are 8 a.m. to 5 p.m., Monday through Friday.
UF holidays are not included in business hours. A UF holiday is not a business day for the purpose of this policy.
Response Time
- Regular: 8 business hours for initial reply.
- Urgent: 2 business hours for initial reply.
- Crisis: Immediate. If a phone call comes into the office regarding a crisis, and if the caller has not already entered a webmaster email, Web Administration staff must enter the details of the call into an email and send it to webmaster@ufl.edu for tracking purposes.
Crisis Communication
See our Crisis Communication documentation for more information.
Staff Listing
Morgan Carlson
OPS Web Manager
Bruce Floyd
Web Manager
Nicole Linton
OPS Web Manager
Christine
Schoaff
Director
Dan Shields
OPS Web Manager
Joe Spooner
Web Developer
Daniel Westermann-Clark
Web Developer