Carl Smith is a country singer, former NFL offensive coordinator and professor of American Studies at Yale University. None of those people, however, are this Carl Smith. This Carl Smith is an entrepreneur, usability specialist, founding partner at nGen Works and, oh yeah, a graduate of the University of Florida class of 1989. As part of the team that brought Happy Webbies and the Re:Charge Creative Monster concept, Carl spends most of his days working with clients and prospects educating them on the right way to approach their online opportunities.
Carl has managed award-winning teams honored with the New York Art Director's Award for Interactive Development, the Hospitality Industry's "Best of Show" award for Web Development and the C.A.S.E. Grand Award for Web Design in Education. He was also featured in the book "Web Redesign: Workflow That Works" and is a frequent speaker at Web conferences.
nGen Works is a full-service interactive marketing and technology agency.
They create superior user experiences through great design, rigorous usability testing, competitive analysis, customer research and the use of the latest Web technologies.
Ultimately, every decision they make focuses on delivering value and building brand equity for their clients.
Oh yeah, they also like to play dress up. Over time they've been seen disguised as a pit crew, lifeguards, ninjas, wrestlers, elves and most recently monks. Why they wear disguises no one is sure. And everyone is a little afraid to ask.